NONHQ; The World’s First Inaugural Cellar Door For Non-Alcoholic Beverages

Welcome to NON. Things are different here. Leading non-alcoholic wine alternative brand NON, unveils NONHQ; the world's first inaugural non-alcoholic cellar door based in Melbourne.

Creating real drinks for real times, NON Founder Aaron Trotman, has meticulously designed a revolutionary new centre for creating exceptional non-alcoholic liquids; by deconstructing real produce using culinary techniques to create real drinks, with no booze. 

NONHQ Tasting Kitchen

The intimate 10-person tours at NONHQ, will operate on the first Friday of every month to immerse guests on the journey of how NON’s first-class liquids are crafted by a team of expert chefs, food scientists, bartenders, and winemakers. Visitors will indulge in the world of NON and have the chance to meet the makers, before embarking on a flavour workshop to learn the reasoning behind the complex flavours.

NON’s founder Aaron Trotman was among the first commercial producers to adopt a culinary approach to the non-alcoholic category; merging techniques and ingredients found within fine-dining kitchens. “We always knew that someday we would establish a non-alcoholic cellar door, and after a challenging and demanding 2-year design and construction journey, we are thrilled to see this vision come to life. We are excited to add another element to the NON narrative by providing a sensory experience to all our visitors, who can submerge themselves in our world, right in our very own home" Aaron Trotman, Founder of NON

NONHQ’s flavour workshop will transport guests on a sensory journey. The tour offers participants an opportunity to explore each of NON’s seven distinct flavours, each possessing its own distinct profile. The food pairing option elevates the experience to new heights, whereby attendees can truly experience the refined expressions that make NON beverages stand out. 

“Our goal is to provide complete transparency on how NON is made and to offer a unique and innovative non-alcoholic beverage experience that fosters appreciation and inclusivity. As we continue to experiment with new flavours and ingredients, we are committed to growing our brand and community by providing high-quality products and experiences that align with the future of the beverage industry.” Aaron Trotman, Founder of NON


At NONHQ, guests will not only have the unique opportunity to witness the inner workings of the brand and experience the art of non-alcoholic beverage making first-hand, but they will also see how we prioritise sustainability in everything we do. From composting and reusing our cleaning products, to carbon-neutral shipping, it's all part of our commitment to creating a better future for the planet and our community.” Nick Cozens, Kitchen lead of NON

NON is committed to the notion of, ‘leave the place better than you found it’. NON is shaping a future for the better. All products are made with 100% green energy before being shipped carbon-neutrally, and the makers use as much of the raw ingredients as possible during processing and for any leftover matter, NON take advantage of Melbourne City Council's green waste program. NON uses 75% less water wastage compared to traditional beverage manufacturing.

Mark your calendars and join us on the first Friday of every month 9am - 4pm for a tasting tour and experience the unconventional world of NON.

Book here (RRP $50 including food pairing)